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Wings4U: Marketing Resources
Your Wiki for B2B marketing resources
CUSTOMER EVIDENCE 101

Turning Customer Success into Marketing Bliss

Customer evidence is becoming an increasingly popular way for brands to get the most of customer successes for marketing their own products. Check how to take the most from a successful delivery of your products or services and see the impact of positive customer stories. Download the ebook today! Download
SAAS INTERNATIONAL EXPANSION GUIDE

13 Global Expansion Failures

Global scaling is a complex venture which shouldn’t be done hastily. Every market is unique, and even the most experienced and successful companies aren’t immune to failure. The silver lining in these defeats is that other businesses can gain knowledge from those that fail — to avoid following in their footsteps.  Download
BEYOND BORDERS: HOW TO SCALE MARKETING PROGRAMS

The Global Marketer's Playbook

With online searches and social sharing, brands are crossing borders faster than companies can keep up. How to think locally while growing globally with relevant localised content marketing? Download
INTRODUCTION TO B2B INBOUND MARKETING

User Guide

Inbound marketing is the future of B2B marketing, a powerful tool which helps you promote your brand and attract new customers. This eBook is suitable for marketers who are new to the inbound concept and also for those who are familiar with inbound basics and want to learn more. Download
CONTENT & CHANNELS WITH B2B INBOUND MARKETING

User Guide

The essence of content marketing is to provide content that is relevant and valuable to the target audience and thus attract visitors who convert into leads and customers. The success of your content marketing efforts will depend on your ability to choose the right topic and deliver the message in the right way. Download
LEAD GENERATION WITH B2B INBOUND MARKETING

User Guide

Lead generation is the process of turning visitors into leads through obtaining their information on a voluntary basis. Learn how to create a lead generation campaign for your company! Download
CRASH COURSE ON THE ANATOMY OF GREAT CUSTOMER EVIDENCE

Ebook

Great customer evidence stories are the best way to tell your prospects and the world how your business has changed the life of your current clients. They’re powerful B2B marketing assets, but need to be structured properly for the best results. Download
THE 6 METRICS USED BY MARKETING SUPERSTARS

Marketing Guide

As marketers, we track so many different data points to better understand what’s working and what’s not that it can become easy to lose sight of what’s most important. We present metrics that matter. Download
ANATOMY OF B2B MARKETING VIDEO

Ebook

Video is known to be one of the top 3 most influential social media marketing tools for both B2B and B2C companies. People increasingly find videos to be more influential on their decision making processes. Learn how to use it for your business. Download
HOW TO BRIEF AN AGENCY

Templates

There are often errors in communication between brands and their agencies. It results in lost time and wasted money. These templates will save money and time when briefing an agency on work required. Download
25+ WAYS TO BE MORE PRODUCTIVE NOW

Freelance Kit

Staying motivated and productive is a real challenge for freelancers. But it doesn't have to be a continuous struggle. With the right approach and some regular habits, remote work can become much more efficient. Download