Driving Sales & Marketing through Customer Success
Customer evidence is becoming an increasingly popular way for brands to get the most of customer successes for marketing their own products. Check how to take the most from a successful delivery of your products or services and see the impact of positive customer stories. Download the ebook today!
13 Global Expansion Failures
Global scaling is a complex venture which shouldn’t be done hastily. Every market is unique, and even the most experienced and successful companies aren’t immune to failure. The silver lining in these defeats is that other businesses can gain knowledge from those that fail — to avoid following in their footsteps.
The Global Marketer's Playbook
With online searches and social sharing, brands are crossing borders faster than companies can keep up. How to think locally while growing globally with relevant localised content marketing?
User Guide
Inbound marketing is the future of B2B marketing, a powerful tool which helps you promote your brand and attract new customers. This eBook is suitable for marketers who are new to the inbound concept and also for those who are familiar with inbound basics and want to learn more.
User Guide
The essence of content marketing is to provide content that is relevant and valuable to the target audience and thus attract visitors who convert into leads and customers. The success of your content marketing efforts will depend on your ability to choose the right topic and deliver the message in the right way.
User Guide
Lead generation is the process of turning visitors into leads through obtaining their information on a voluntary basis. Learn how to create a lead generation campaign for your company!
Ebook
Great customer evidence stories are the best way to tell your prospects and the world how your business has changed the life of your current clients. They’re powerful B2B marketing assets, but need to be structured properly for the best results.
Marketing Guide
As marketers, we track so many different data points to better understand what’s working and what’s not that it can become easy to lose sight of what’s most important. We present metrics that matter.
Ebook
Video is known to be one of the top 3 most influential social media marketing tools for both B2B and B2C companies. People increasingly find videos to be more influential on their decision making processes. Learn how to use it for your business.
Templates
There are often errors in communication between brands and their agencies. It results in lost time and wasted money. These templates will save money and time when briefing an agency on work required.
Freelance Kit
Staying motivated and productive is a real challenge for freelancers. But it doesn't have to be a continuous struggle. With the right approach and some regular habits, remote work can become much more efficient.