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Close more deals, increase retention & maximize ROI!

We know that building a Customer Reference Program from scratch is a challenging project/initiative/effort. There are several teams, processes, and logistical details to align on top of your daily business priorities and emergencies.

That’s why Wings4U is here to help you, by offering guided templates to support the creation of your Customer Reference Program strategy and organize the initiatives within it. 

The workbook outlines the following aspects of a Customer Reference Program:

  1. Overview: Processes, services, tools & people
  2. Reporting: Infrastructure & reports types
  3. Recruitment: Personas, sources, program pitch, nomination form, handling objections, email templates
  4. Fulfillment: Reference request process, self-serve, SLAs, escalation guide, email templates
  5. Collaborators
  6. Resources: Continuous education materials & actions

 

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