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Close more deals, increase retention & maximize ROI!

We're thrilled to launch this first-ever eBook about 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐨𝐝𝐞𝐥𝐬, written by our amazing Iulia Davidoiu & Pablo Fernandes! Inside, they break down the 4 Customer Advocacy Program Operational Models. Understanding the benefits and challenges, as well as the alternatives will enable you to develop a successful advocacy program.

The eBook outlines the following models:

  1. 𝐓𝐡𝐞 𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐌𝐨𝐝𝐞𝐥: A team with a primary focus to produce customer content that eventually supports requests for referenceable customers.
  2. 𝐓𝐡𝐞 𝐑𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐃𝐞𝐬𝐤 𝐌𝐨𝐝𝐞𝐥: A team that sits behind a ticketing system waiting for reference requests from sales and marketing teams.
  3. 𝐓𝐡𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲-𝐅𝐨𝐜𝐮𝐬𝐞𝐝 𝐌𝐨𝐝𝐞𝐥: Model where advocates, prospects, and other current and future users are free to exchange ideas and support.
  4. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞 𝐌𝐨𝐝𝐞𝐥: The transformation of a transactional and reactive model into a proactive one by integrating Advocacy Managers into a portfolio of accounts.

 

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