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Coffee Talks: Turn your database from a back-burner task into a strategic asset.

Welcome to the latest episode of our podcast, where we dive into the critical importance of customer data with one of the most experienced voices in the field—Irwin Hipsman. With over 16 years of expertise in customer marketing and advocacy, Irwin has transformed countless programs by emphasizing the untapped potential of well-maintained customer contact databases.

In this episode, we explore:

  • Why clean and accurate customer data is foundational for marketing success.
  • Practical steps to assess and improve the health of your customer database.
  • How segmentation and data quality drive customer advocacy and revenue growth.

Watch now!

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